Branding is more like dating than you think
A lot of businesses, both big and small still struggle to understand what branding truly is. Here’s a fun tongue-in-cheek’ way to look at it. Hope it helps!
Imagine you are going on a blind date 🌹 (Does anyone do that anymore?)
Anywwwwway slightly off topic but stick with me.
You probably don't know a lot about the other person but you still want to make a good impression regardless right?
You might start by putting on your go-to dress and choosing a spot that you know has good food and good vibes. If you're an old-fashioned fella you might even bring a flower or something like that.
First impressions count.
These little touch points create a positive impression of you on the other person. They are all part of your personal branding.
In much the same way, a brand is a way for your business to create a positive impression in the minds of its customers. It is about more than just a logo or a tagline. It is about a customer's overall experience with your business, from the first time they hear about you until the last time they use your products or services.
A strong brand can give your business a fair few benefits not unlike those below:
Increased customer loyalty: Customers are more likely to do business with a brand that they trust and believe in.
Increased sales: A strong brand helps attract new customers and boost sales.
Reduced marketing costs: A strong brand makes it easier to market a business because customers are already familiar with it and what it stands for.
Investing in branding is a worthwhile investment for any business that wants to succeed. If you haven't found your unique factor yet that will set you apart from your competitors and make you memorable in their minds then reach out. I'd love to chat about making that happen.
